”This is no time for ease and comfort. It is the time to dare, endure and persevere.”

- Winston Churchill

Preserving Cash Reserves without
Sacrificing Equipment

The latest Wall Street financial crises and teetering economy are hitting small business owners nationwide in the form of tighter credit and borrowing standards from traditional lenders who are jittery about potential and/or perceived risk.  This represents a major dilemma for small business owners who often lack the upfront cash and stringent collateral requirements that traditional financial institutions are now enforcing.  First Star Capital is in position to help fill the gap for small business owners who are stranded.

Across the board business owners and top level finance executives are experiencing deteriorating service levels from commercial lenders.  Banks are less able to make lending decisions and commitments, it is increasingly costing more to borrow and lenders are becoming less flexible.  The range of services and products available from commercial lenders continues to narrow.  This trend is projected to continue for the immediate foreseeable future.

Company presidents and CEO’s who are counseled by astute CFO’s, CPA’s, and relationship oriented bankers have three priorities in this climate of unprecedented volatility:  preserve cash, protect revenue and manage risk.  Find me a finance professional in America who disagrees with this and you should scan the horizon for a village that lost its idiot.

To borrow a legal concept, even a moron in a hurry has noticed that more than a few companies have fired thousands of employees, allow only expenditures approved by Senior VP’s, eliminated their employee training budgets for 2009, and cancelled their annual sales meetings and holiday parties.

Equipment leasing helps small / medium sized businesses preserve cash and protect the stability of future cash flow.  By working with a professional leasing company businesses position themselves to be resilient by maintaining cash reserves.  First Star routinely provides affordable, flexible, and fast equipment leasing and financing options that help small businesses succeed, even during a tough lending environment.

About First Star Capital

First Star Capital is an established national firm that has financed thousands of different businesses across the country and has funded hundreds of millions of dollars worth of capital equipment. We are an independent commercial lender with a specialty focus in equipment financing and leasing. First Star Capital is a direct lender with the ability to quickly and efficiently fund new financing requests between ten-thousand and ten-million dollars. Since we are a direct lender with our own funding and servicing capabilities we are able to deliver tangible value added financing solutions with the utmost flexibility. First Star Capital has the internal ability to underwrite a variety of different financing requests – nothing is too big or too complicated.

First Star Capital

(800) 604-4817

brad@firststarcapital.com

www.firststarcapital.com

Did You Know?

CFO’s most important considerations for financing:

• 44% - willing to work with us during good time and bad
• 24% - Effectively meets my company’s credit needs
• 10% - Fewer financial covenants
• 7% - Lenders ability to provide a wide range of commercial products
• 7% - Liquidity
• 4% - Flexible reporting requirements
• 4% - Investor perception of the type of financing

** Results from the annual Bank of America Business Capital 2009 CFO Outlook report

We at First Star Capital
are always improving
our web site. We love
feedback, so feel free to
let us know what you
think about our site!

View Our Past Newsletters

March 2009
February 2009
January 2009
December 2008
November 2008

View all newsletters >