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"Doing business without advertising is like
winking at a girl in the dark. You know what you are doing but
nobody else does." - Stuart H. Britt
This year, spend less on advertising and get the
same or even better results! Here are a few ideas to get you
started:
- Don't go too big.
You may not need full page color print ads or animated online
advertising. Try two-color or black and white print
advertising and test your response rate. There is some
indication that people will pay more attention to ads with less
color because it is out of the norm.
- Wait until the last
minute to place your ad order. The advertising salespeople
will be more inclined to drop prices in order to meet their
quotas.
- For print advertising,
demand that you get the right-hand page in the front of the
publication. Studies show this area can generate twice the
results as a left-hand page towards the back.
- Avoid advertising in
places dominated by your competitors. If you are competing
against similar companies, you will inherently attract a lower
percentage of potential customers.
Following these simple tactics can help decrease
your advertising spending while maintaining or increasing your
marketing results.
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First Star Capital is a
national leader in all types of equipment financing and leasing. We
operate in all 50 states and are currently offering some of the most
competitive programs in the country. Our transactions are
funded both internally with private label lines of credit as well as
externally with some of the most competitive & flexible funding
partners in the nation. These diverse funding resources allow First
Star the flexibility to undertake a variety of transactions. Nothing is
too big or too complex.
For more
information, contact Brad Harmon at First Star Capital (800-604-4817).
First Star
Capital...Tomorrow's Growth Today
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